MARIETTA, Ga. (August 1, 2025) — Leading AI inventory optimization company Thrive Technologies is proud to announce the addition of Jason Birch to its sales team as Thrive continues rapid growth of its AI inventory platform. Jason, a veteran of the wholesale distributor software industry, has been in charge of the operations and sales teams at companies such as Phocas Software, Innovo LLC, SMP, and Intuilize since 2009.
Jason, born in the UK, started as a reporting manager of the supply chain division at Orange Business Services in London, England. He has also held positions in Toronto, Canada, before moving to Florida, where he resides today.
With Phocas Software, Jason was a VP of Operations in North America (2009-2014) and exited the company in 2019 after holding various titles, including VP of Sales North America, VP Epicor Alliance, and VP Sales Engineer.
In his most recent role at Intuilize, Jason was the VP of Strategic Partnerships, as he worked closely with the organization’s partners.
In his new position with Thrive, Jason will take an active role as the Senior Sales Executive, meeting with clients and prospective clients to show them how they are able to easily reduce their dead stock and fix their fill rates and turns simultaneously by optimizing their existing ERP purchasing system rather than implementing a separate purchasing or supply chain planning system.
“We are thrilled to welcome Jason Birch to Thrive Technologies,” said Rick Morris, CEO of Thrive Technologies. “Jason’s extensive experience in wholesale inventory operations, technology, and software perfectly aligns with our mission to provide innovative, AI-driven solutions that help our clients reduce dead stock and improve supply chain performance. His leadership and proven track record of building strong partnerships will be instrumental as we continue to expand our reach and deliver unmatched value to wholesale distribution companies.”
Additional information about Thrive Technologies, including its entire ERP inventory optimization platform for wholesalers, can be found online at https://www.thrivetech.com.
About Thrive Technologies
Thrive Technologies is committed to solving supply chain planning issues for wholesale distribution companies without requiring expensive risky software implementations. Thrive has developed patent-pending technologies that leverage AI to analyze billions of rows of inventory data to prevent up to 90 percent of the accumulation of dead stock, increase parts fill rates by 8 percent, and reduce lost sales by at least 50 percent. Thrive’s inventory solutions are live within days, integrate closely with clients’ ERP systems, and provide unprecedented agility in managing unpredictability and change in demand and supply chains.
For more information, please visit Thrive Technologies at www.thrivetech.com or follow them on LinkedIn, Facebook, or X.